2023 AGENDA

LOCATION – CONVENE

117 West 46th Street, New York, NY 10036

Monday, October 2nd, 2023

Jay Chiat Awards

5:30 PM - 9:00 PM

Jay Chiat Awards Ceremony & Reception

  • Emcee: Karen Faith - Founder & CEO, Others Unlimited

  • Featuring: The StratFest Band

Join us October 2nd for our Jay Chiat Awards ceremony in New York City! We will be honoring this year's winners and their extraordinary strategic work and breakthrough thinking. The ceremony kicks off StratFest 2023, the premier conference for strategists, taking place October 3rd.

  • 5:30 PM - 6:15 PM ET: Cocktails

  • 6:15 PM - 7:45 PM ET: Ceremony

  • 7:45 PM - 9:00 PM ET: After Party

Tuesday, October 3rd, 2023

StratFest

Join us on October 3rd for StratFest 2023, the only conference for strategists by strategists, as we celebrate and strengthen the strategic bravery that drives impactful work and honors the most innovative and thought-provoking strategies in marketing, media, and advertising. Hear from strategy leaders, brand leaders, and the strategic planners behind Jay Chiat Award-winning case studies.

8:00 AM - 9:00 AM

Registration & Check-In

* Breakfast will be served.


9:00 AM - 9:10 AM

Opening Remarks

  • Elizabeth Paul - Chief Strategy Officer, The Martin Agency & Co-Chair, 4A's Strategy Committee

  • Tomas Gonsorcik - Chief Strategy Officer, DDB Worldwide & Co-Chair, 4A's Strategy Committee

9:10 AM - 9:35 AM

FEATURED PRESENTATION

For the Culture

Culture is a word we often use but seldom fully understand. Why does that matter? Because there’s no force more influential on human behavior than culture. If we can fully understand what culture is and the underlying physics of how it works, then we can leverage its sway to get people to take action. This talk will pull from both theory and practice to break down the ways in which culture influences behavior and unpacks how to leverage its power to get people to move with bravery and confidence.

  • Marcus Collins - Marketing Professor, Ross School of Business, University of Michigan


9:35 AM - 10:05 AM

FEATURED PRESENTATION

Defying Your DNA: The Invisible Barrier to Bravery and How to Overcome It

McDonald’s and Contagious on helping your clients build a culture of creativity

Everyone wants to kill creativity – even you. Your clients, their stakeholders, sometimes even our own sense of self-preservation will all find reasons to reject it. Yet, in a world where 85% of content is ignored, a highly creative idea is paramount to earning attention and driving results. This talk will explore how you and your clients can work together to push through the discomfort, unfamiliarity and uncertainty into the unknown where the upside potential of brave creative ideas is huge.

  • Joan Colletta - Sr. Director, Global Marketing Transformation, McDonald's 

  • Becca Peel - Lead Strategist, Contagious


10:05 AM - 10:30 AM

CASE STUDY

Jay Chiat Award-Winning Case Study


10:30 AM - 10:55 AM

You, Multiplied: The Future of Storytelling, Powered by AI

The story of this year is the story of AI: what it means, what it will change, and when it will affect your business. We believe AI is a multiplier—of your business, your creativity, your media spend, and your imagination. Right now, it's in a froth of evolution, but it is going to focus your human energy on the places where it can be most impactful and vastly increase the leverage of that energy to drive impact, connect with people, and move your innovation forward.

  • Amir Ariely - Global Head of Initiatives, Creative Works, Google

10:55 AM - 11:15 AM

Break

Powered by

11:15 AM - 12:00 PM

Workshops

* Sign up for one interactive workshop!

Pierrah Hilaire - Content Creator

Allison Micelli - Creative Agency Partnerships Lead, TikTok

Krystle Watler - Head of Creative Agency Partnerships, North America, TikTok

Dylan Viner - Chief Strategy Officer, TRIPTK

Karen Faith - Founder & CEO, Others Unlimited

Steffon Isaac - Founder, The CLU Studio

Brendan Brown - VP, Head of Strategy, GPJ

Shane Quinn - Senior Director, Strategy, GPJ

Lynne Field - Head of Strategy, FutureBrand North America

12:00 PM - 12:45 PM

Lunch


12:45 PM - 1:30 PM

Workshops

* Sign up for one interactive workshop!

Francesco D’Orazio - Founder & CEO, Pulsar Platform

Monica Tailor - SVP, Global Director, McCann Live, McCann

Ann Marie Kerwin - Americas Editor, WARC

Martyn Clarkson - EVP, Global Head of Strategy, Jack Morton Worldwide

Tim Leake - Founder / CEO, Lightbulb

Nick Childs - Co-Founder, Dirt

Brendan Murray - Co-Founder & Chief Science Officer, DIRT

Ivan Perez-Armendariz - EVP/ Head of Digital Experience, Deutsch LA 

1:30 PM - 1:40 PM

Break

Powered by

1:40 PM - 2:10 PM

FEATURED PRESENTATION

Strategic Bravery Behind Truth

Ryan McDaid, Head of Strategy at Mojo Supermarket, and Elizabeth Kenny, Truth Initiative's Chief Marketing and Strategy Officer will dive deep into the strategy behind their "Depression Stick + Breath of Stress Air" campaign.

The non-profit, dedicated to creating a culture where young people reject smoking, vaping, and nicotine, had to target a hard-to-reach audience with a not-to-be-ignored message. Mojo Supermarket's first major campaign for Truth Initiative was awarded the 2023 Grand Effie. Get the behind the scenes on how it happened.

2:10 PM - 2:30 PM

CASE STUDY

Jay Chiat Award-Winning Case Study


2:30 PM - 2:45 PM

SPONSOR PRESENTATION

AI-Powered Data: The Missing Link Between Strategic Bravery & Agency Growth 

Standing between strategic bravery and the ability to win and expand business is AI-powered data. How can strategy teams take advantage of AI-powered consumer data and intelligence to generate transformative insight that enables strategic bravery in a challenging ecosystem? We’ll share stories about AI-powered data as the foundation for brave and effective strategy, igniting growth and efficiency for agencies.  

Sponsored By

2:45 PM - 3:05 PM

FEATURED PRESENTATION

Why Agency Brands Matter 

Agency brands matter, and the ability for strategists to be brave is often driven by the culture, values, and brand positioning of where they work. In this session, 4A's Strategy Committee Co-Chairs Elizabeth Paul and Tomas Gonsorcik sit down for an honest conversation about protecting your agency brand, values, and culture and what it takes to get your team to believe in the power of your agency brand.

  • Elizabeth Paul - Chief Strategy Officer, The Martin Agency & Co-Chair, 4A's Strategy Committee

  • Tomas Gonsorcik - Chief Strategy Officer, DDB Worldwide & Co-Chair, 4A's Strategy Committee

  • MODERATOR: Brian Bonilla - Senior Agency Reporter, AdAge

3:05 PM - 3:25 PM

Break

Powered by

3:25 PM - 3:40 PM

FEATURED PRESENTATION

Ideas that Scare Us - The Musical

The best, most interesting, most differentiated, most impactful, and most innovative ideas are also usually the ones that most scare us. We want to make them happen, but we also kinda don't. Our lizard brains do everything they can to talk us out of it. So we have to push past the fear and force ourselves to do the scary thing. Literally force ourselves. Jeff and Tim will be exploring this concept — and putting into practice — by literally forcing themselves to do their talk as a musical. And yes, that scares the bejeebus out of them.

  • Tim Leake - Founder / CEO, Lightbulb

  • Jeff Tan -  TEDx Speaker, 7 Continents Marathoner

3:40 PM - 4:05 PM

FEATURED PRESENTATION

Embracing the Managerial Role: From Inspiring Strategist to Empowering Leader

Agencies often take pride in advertising's sink or swim culture, but it's the reason so many people are leaving the industry. Join Timanni Walker, Strategy Director at BBH USA, as she shares her transformative journey from a successful senior strategist to a hopeful yet unprepared strategy director. Discover how she navigated the talent shortage and other operational challenges and lived up to her ideals and values as a manager, while also preparing others to take on the rewarding task of guiding and empowering their teams. Learn valuable insights on fostering a culture of growth and development within your organization.

4:05 PM - 4:25 PM

CASE STUDY

Jay Chiat Award-Winning Case Study


4:25 PM - 4:50 PM

FEATURED PRESENTATION

Fireside Chat with Antonio Lucio

In this not-to-be-missed closing conversation, 4A's President & CEO Marla Kaplowitz will sit down with superstar marketer Antonio Lucio, former CMO at Meta, Pepsi, Visa, and HP, on the future of strategy, what brands want from their agencies, and how strategy must evolve to survive AI.


4:50 PM - 5:00 PM

Closing Remarks

  • Elizabeth Paul - Chief Strategy Officer, The Martin Agency & Co-Chair, 4A's Strategy Committee

  • Tomas Gonsorcik - Chief Strategy Officer, DDB Worldwide & Co-Chair, 4A's Strategy Committee